Who We Are

Our Mission

Our Mission

As a 501c3 not-for-profit foundation, Before The Hit operates to improve head safety in sports for male and female athletes of all ages.  We pursue this mission in several ways: first, by providing a safe, effective and readily accessible device and training method to improve neck strength in order to quantifiably reduce the risk and severity of a concussion; second, by supporting medical studies on neck strength and concussion safety with athletes, physicians and trainers; and third, by producing educational materials that promote public awareness of traumatic brain injuries in sports and of the possibility (opportunity) to lessen their occurrence."

Our objective is to reduce the likelihood and frequency of concussion and upper spinal injuries through preventative training aides and methods.  Our organization strives to serve under-funded community and scholastic athletic programs and continue to fund research and awareness for further improvement across all genders, ages, games, and proficiencies.


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